Spielberg and Alexander gladly accepted the challenge and began working on the ride's concept. Star Wars creator George Lucas, who recently helped Disney design the well-received Star Tours attraction at Disneyland, had previously boasted to Spielberg that Universal was incapable of building such a ride. That same year, former Disney Imagineer Peter Alexander, who worked on the life-size King Kong animatronic and later became an executive at Universal Creative, met with his friend and renowned director Steven Spielberg to discuss the creation of a Back to the Future simulator ride. It opened in 1986 as King Kong Encounter and became an instant hit with guests, boosting attendance and prompting Universal to revisit the idea of building a theme park in Orlando. The Studio Tour in Los Angeles continued to thrive, especially with the addition of a new, massive scene based on the 1976 film King Kong. However, Universal abandoned the idea after attempts to partner with a skeptical Paramount Pictures failed to materialize. They considered building a similar version of their Studio Tour tram ride located at Universal Studios Hollywood, retaining the studio backlot tour theme to set it apart from what Disney was offering at Disney World. In 1982, Universal contemplated the idea of opening an amusement park in Florida to compete with Disney. History The original entrance to the theme park Adventure, which debuted with the park's grand opening in 1990, Men in Black: Alien Attack, as well as roller coasters Revenge of the Mummy and Hollywood Rip Ride Rockit. One of the park's biggest draws is Diagon Alley, a Harry Potter-themed portion of the The Wizarding World of Harry Potter that opened in 2014. Universal Studios Florida operates a well-known annual event during the fall season called Halloween Horror Nights, where the park transitions to a Halloween theme featuring haunted houses and scare zones on select nights. As the interest to produce films in the Orlando area quickly faded, the design of the park transitioned to a more immersive, first-person perspective. An early layout and design of the park also incorporated active production studios, similar to the Hollywood location, which provided guests a behind-the-scenes look at film and television. Two of its early projects were partially developed by famed Hollywood director Steven Spielberg, and many themed attractions over the years were developed in close collaboration with the directors, producers, and actors of the films they are based on. The success of its sister location, Universal Studios Hollywood, in the 1980s fueled the desire to build a similar park in the Orlando area to compete with Walt Disney World. In 2019, it ranked eleventh in the world – sixth in North America – for overall attendance among amusement parks with approximately 10.9 million visitors. Universal Studios Florida was the first of three theme parks to open at Universal Orlando Resort, joined later by Islands of Adventure in 1999 and Volcano Bay in 2017. Owned and operated by NBCUniversal, it features numerous rides, attractions, and live shows that are primarily themed to movies, television, and other aspects of the entertainment industry. Universal Studios Florida is a theme park located in Orlando, Florida, that opened on June 7, 1990.
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